2021 Certified Trade Mission to Singapore


October 25, 2021 – October 27, 2021

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2021 Certified Trade Mission to Singapore


October 25, 2021 – October 27, 2021

For all Alternative Asset Fund Managers
One-to-One meetings with pre-qualified investors
HNWI, Family Offices and Institutions

Key Features

Minimum of fifty one-on-one personal meetings with Singapore’s leading institutions and family offices

Exclusive dinner to network with a group of Singaporean high net worth individuals and institutional investors.

In prior years, each U.S. GP had between 59-65 LP meetings

Focused, structured, organized and pre-arranged private meetings

Certified by the U.S. Department of Commerce

No placement agency fees or commissions

Full contact information and background provided to GPs prior to all meetings

Promotion of your firm to 150+ local institutional investors, and single- and multi-family offices

An opportunity to meet Singaporean Institutional limited partners from the largest Insurance companies, Pension Funds, private family offices and private wealth managers.

What are the cost benefits of participating in Trade Missions?


“Irwin has just a sterling reputation and his ability to seamlessly connect potential LPs and general partners at funds is really unprecedented.”

– Vinit Sukhija, Principal, Learn Capital

  1. Without the trade mission format, it would be impossible to set up forty LP meetings in one day with pre-qualified potential LPs. It would require multiple days and multiple trips. This is a major benefit in terms of dollars, time and energy saved.
  2. The same level of meetings would probably require a minimum of two to three trips to meet the same number of high-level people. These additional trips alone are equivalent to or will cost more than the Trade Mission in terms of airfare and hotel.
  3. A placement agent would also charge you a commission on your earned management fee and on your performance fee. There are no commissions charged on ANY investments you receive during the Trade Mission.
  4. There is a cost in time and energy involved in identifying prospects, securing contact info, contacting the prospects, convincing them to meet and then coordinating the schedule in an efficient manner. The Trade Mission takes place on one day and all the LPs come to your hotel. This is a major advantage and a significant save in time, expense and opportunity cost. As we all know, "Time is Money".

Event Co-Chair(s)

Toh Yiu Joe, Board Director, Aglaia Family Office

Toh Yiu Joe is a member of the Board of Directors of Aglaia Family Office.He has over 30 years of experience in asset management involving both public and private assets, and working with private family groups, private banks and private equity firms.

He is a member of the Institute of Chartered Accountants in Australia and holds a Bachelor of Commerce from the University of Western Australia.

Emily Goh, Portfolio Director, Elite InNorvate Growth Fund

Ms. Emily Goh has more than 18 years of experience with regional start-up and growth companies and is actively engaged in business advisory activities covering strategic alliances and cross-border mergers and acquisitions (“M&As”).

Over the course of her career, Emily designed and launched numerous private equity funds in Asia, raised capital for portfolio companies and executed multiple successful exits over different economic cycles.

Prior to joining Elite, Emily was a Principal and Head of Investor Relations at Asian private equity firm Tembusu Partners (“Tembusu”), where she handled investments in the Education and Technology sectors and executed its largest exit by value and returns. She also represented Tembusu on the boards of listed and unlisted companies across Asia. As Head of Investor Relations, Emily also oversaw financial reporting and compliance, as well as communications outreach to the wider investor community.

Emily is a graduate of the University of Singapore and currently serves on the Management Committee of the Securities Investors Association of Singapore. She was previously Honorary Secretary of the New Zealand Chamber of Commerce for three consecutive terms.

Kelly Yang, VP Investment, HOUSE OF HIRANANDANI

Kelly Yang is Vice President, Investments at House of Hiranandani (HOH). She currently  resides with her 7 month old son and family in Singapore. She was born in Xi’an, China and grew up in the rural area of the city. She speaks Mandarin and English.  She has worked in China, HongKong and Singapore. In the past 10 years, she was the director for a few Chinese family offices. She was trained in Investment Banking and continues to  learn new/unknown fields at work.

House of Hiranandani (HOH) is a leading business conglomerate, developing iconic destination projects in India. It has created a unique position within the Indian real estate arena, drawing from its rich lineage of over three decades of strong architectural heritage of its founders.

Peter Lim King Soon, Managing Director, Promise Land Pte Ltd
Peter Lim King Soon has more than 30 years of experience in Corporate and Investment Banking, Debt and Capital Markets focusing on funding, syndication, IPO, M&A, Private Equity and has developed excellent relationships with large listed companies, government linked companies, smart investors, High Networth individuals, Private Equity and Venture Capital Funds covering the Asia Pacific Region.  He has successfully managed  more than US $20 billion of assets during his career as Head of the Corporate Investment Bank for one of  the largest banks in Malaysia and  also as the Head of Technology, Media & Telco for two of the top three largest banks in Singapore. He has solid legal, compliance, banking policy and risk management expertise across diverse industries and cross cultural expertise with first hand knowledge in managing the Asia Pacific region.  Hi is fluent in 3 languages.
Carman Chan, Founder And Managing Partner At Click Ventures

As one of the top 5 Women to watch in Asian Tech (Nikkei Asian Review), Carman Chan is a veteran in the technology industry with decades of experience as an entrepreneur with multiple exits, a tech columnist and a globally recognized venture capitalist.

Wei-Ling Low, Chief Executive Officer, Vanda Global Capital

Wei-Ling LOW is CEO of Vanda Global Capital (“Vanda”) a Singapore Financial Institution comprising internationally prominent industry leaders. Vanda focuses on high-potential companies in Fintech-Tech-Sustainability-Impact ESG Infrastructure, and officially partnered with a systemically important ecosystem of government, regulatory, state-sponsored private enterprises to facilitate efficient access to capital Singapore & Globally.

Tenaciously 25 years across Tier1 investment banking, asset management & private banking conglomerates in senior management & board capacities managing centi-millionaires, billionaires & unicorns businesses; revamping of Financial Institutions & VCs from scratch to sustainable enterprises optimizing business opportunities to successful trade exits & IPOs, growing investments postulating inter & intra-institutional collaboration with deep cognizance in regulatory compliance risk governance framework led to her recognition as an industry all-rounder.

Trained & educated at Harvard Law School & NYU Program, National University of Singapore & Raffles Junior College, offered state scholarship, she also serves the Monetary Authority of Singapore (“MAS”) Private Banking Advisory Group & was awarded the International Outstanding Young Private Banker of the Year for exemplary leadership globally. She is a judge of the MAS Global Hackcelerator & Fintech Awards & speaks at global conferences.

Wei Ling is an Advisory Board Member of Singapore Management University Academy, Johns Hopkins University, Regional Chair of Rotary International, Foundation of Rotary Clubs Singapore Chairman of Investment Committee & Advisor to the Governing Board; Founder & Chair of Rotary Club of Singapore East (“RCSE”) Education Bursary Fund & Past President of the RCSE.

Yelena V. Zemtsova, CFA, CEO and Founder, PR Squared Worldwide Eurasia Bridge

Yelena has 19 years of international experience in the financial services industry in the US, Europe and Asia. She brings a unique combination of financial PR, investment banking and wealth management experience. Prior roles include Head of Investor Relations at Asia Capital & Advisors and she is a founder and CEO of PR Squared Worldwide Eurasia Bridge since 2015. Previously, Yelena held several roles in wealth management and in corporate and financial advisory in Singapore and in fund management in Europe. She began her career in Financial and Operational Audit in the US and then in France. Yelena graduated Magna Cum Laude from the University of Memphis (USA) with an MBA in Finance and she is a member of the Singapore CFA Society. In 2018-2019 she completed a Senior Management Program at Cambridge Judge Business School.

LP Participant Profile

A unique feature of the U.S. Commerce Department Certified Trade Mission is the leadership of prominent and knowledgeable Singapore business leaders as our Singapore co-chairs for LP recruitment, who work in partnership with the U.S. embassy to recruit the right mix of LP attendees.

Partial list of Singapore LPs that participated in previous trade missions

Aberdeen SVG Private Equity
ABN AMRO Private Banking
Abu Dhabi Investment Authority
Adams Street Partners
AIMS Funds Management
Altius Associates
Aquila Capital
Bank of Singapore
BMO Financial Group
CIMB Private Banking
Cobalt Hill Capital
CS Partners
DM Partners
Eagle Asia Partners
Fabiani Family Investment Office
Fedesa Asia Advisory
Great Eastern Life Assurance
Heliconia Capital Management
Henderson Equity Partners
Heritage Wealth Partners
HP Wealth management
Heritage Wealth Management
Hermes GPE
HWA Hong Corporation
IFC Asset Management Company
IFS Capital
IIFL Private Wealth Management
IMC Investments
Iyo Bank
Metado Private Wealth Management
Milltrust international
Mizuho Securities
Nadathur Holdings
Nanyang Technological University Endowment Fund
Nissay Aset Management Corporation
Nomura Group
NTUC Income Insurance Co-operative
Oclaner Asset Management
One Asia Investment Partners
Partners Group
Pinebridge Investments
Religare Enterprises
Rockwell Automation Pension Fund
Sandaire Investment Office
Schroder Investment management
SEB Asset Management
Shell Asset Management
Silver Sea Asset Management
Singapore Management University Endowment
Stamford Privee
Simitumo Mitsui Banking Corporation
Swiss Life
Temasek Holdings
UBP Family Office
UBS Alternative Funds Advisory
Vertex venture Holdings
Wilshire Private Markets


October 25, 2021

  • 3:00 pm

    Check in at the five-star, ultra-deluxe Four Seasons Hotel
  • 4:00 pm - 5:00 pm

    Briefing by the U.S. Department of Commerce
  • 6:00 pm - 8:30 pm

    Reception hosted by either the Deputy Chief of Mission or the U.S. Ambassador for the U.S. GP delegation and a group of Singaporean high net worth individuals (pending)

October 26, 2021

  • 7:00 am - 8:30 am

    Breakfast in the hotel
  • 8:30 am - 9:00 am

    Registration of LP & GP attendees
  • 9:00 am - 1:00 pm

    One-on-one meetings: Members of the U.S. delegation will meet one-on-one with each investment professional from the leading Singapore institutions, insurance companies, pension funds and family offices. Each attendee will meet with each Singapore LP.
  • 1:00 pm - 2:30 pm

    Networking lunch with Singapore LPs to allow for continued informal networking
  • 2:30 pm

    Trade Mission ends

October 27, 2021

  • 12:00 pm

    Check out & Departure

*The government of the United States, particularly the US Department of Commerce and the US Embassy is not involved in selecting or recruitment for this mission. Such selection and recruitment is strictly left to the mission organizer. The US and foreign commercial service supports the goals of this event but does not endorse the specific products or views of the participating organization.


Attendance is by invitation only. The quantity of fund manager participation is strategically limited to maximize the level of overall access and one on one meeting opportunities with our foreign institutional investor attendees. Since space is limited, we encourage you to register immediately to reserve your spot.

Please email irwin@trademissions.org for information on the fees to attend.

Included in your certified trade mission fee are the following:

Deluxe accommodations: Two nights at the deluxe Four Seasons Hotel

Deluxe Boulevard Room

Breakfast, lunch and snacks on Tuesday, October 26, 2021

Breakfast on Wednesday, October 27, 2021

Dedicated on site team for you while in Singapore

Complete Conference program including one-on-one meetings arranged with Singapore’s leading institutional investors and family offices

Distribution of your materials to Institutions prior to the Trade Mission

Complimentary local telephone calls


Check In: Monday, October 25, 2021 after 3:00 PM

Check Out: Wednesday, October 27, 2021 by 12:00 noon (optional late check-out until 4:00 pm)

Four Seasons Hotel

190 Orchard Boulevard



Cancellation Policy
The cancellation policy is as follows:

Within 30 days of registration: 75% refund
31-60 days after registration: 50% refund
More than 60 days after registration: No refund