2021 Virtual Certified Trade Mission to The UAE-MENA

Investors from Dubai, Abu Dhabi, Bahrain, Kuwait, Oman, Qatar, Saudi Arabia

March 23, 2021 – March 24, 2021

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2021 Virtual Certified Trade Mission to The UAE-MENA

Investors from Dubai, Abu Dhabi, Bahrain, Kuwait, Oman, Qatar, Saudi Arabia

March 23, 2021 – March 24, 2021

For all Alternative Asset Fund Managers
One-to-One meetings with pre-qualified investors
HNWI, Family Offices, Institutions and Sovereign Wealth Funds


Key Features

Minimum of 40 virtual meetings with the UAE-MENA leading institutions and family offices

Includes Investors from Dubai, Abu Dhabi, Bahrain, Kuwait, Oman, Qatar, Saudi Arabia

Focused, structured, organized and pre-arranged private meetings

Certified by the U.S. Department of Commerce and organized in partnership with the U.S. Department of Commerce and the U.S. Embassy in the UAE

No placement agency fees or commissions

Full LP contact information and background provided to GPs prior to all meetings

Promotion of your firm to 50+ local institutional investors, and single and multi-family offices

What are the cost benefits of participating in Trade Missions?


Thank you for the opportunity to participate in the Department of Commerce Trade Mission.  It was a positive experience. It was a good assembly of potential investors and general partners.  I appreciate being amongst those invited.

Paul Edwards, Vice Chairman. Africa, India and the Middle East Capri Investment Group

  1. Without the trade mission format, it would be impossible to set up forty LP meetings in one day with pre-qualified, potential LPs. It would require multiple days and multiple trips. This is a major benefit in terms of dollars, time and energy saved.
  2. The same level of meetings would probably require a minimum of two to three trips to meet the same number of high-level people. These additional trips alone are equivalent to or will cost more than the Trade Mission in terms of airfare and hotel.
  3. A placement agent would also charge you a commission on your earned management fee and on your performance fee. There are no commissions charged on ANY investments you receive during the Trade Mission.
  4. There is a cost in time and energy involved in identifying prospects, securing contact info, contacting the prospects, convincing them to meet and then coordinating the schedule in an efficient manner. The Trade Mission takes place on one day virtually. This is a major advantage and a significant save in time, expense and opportunity cost. As we all know, "Time is Money".

Event Co-Chair(s)

Ismael Hajjar, Associate Partner | MENA EY Private Leader | Family Enterprise, Family Office Consulting

Ismael Hajjar is the EY Private Leader for the MENA region and an advisor to ambitious owners, entrepreneurs and CEOs of leading private, fast growth and family enterprises. He also founded and currently leads EY MENA family enterprise and family office award-winning consulting practice which specializes in assisting successful families, entrepreneurs and family offices across MENA managing risks, preserving and growing wealth.

EY Private encompasses EY flagship entrepreneurship program, Entrepreneur of the Year, which runs in over 50 countries worldwide; the Winning Women program, targeting female Founders; and a focus on Private Clients, Family Enterprise, Start-Ups and IPO-bound companies.

Relevant experience: Ismael started his career in Luxembourg and has been serving international families for over 14 years. He joined EY in 2011 and is now a Dubai-based Associate Partner, currently acting as trusted advisor to a number of successful families across MENA.

He has been successful in designing and implementing inter-generational succession, inheritance, governance, ownership and tax structuring strategies. He has contributed to building and currently serves Family Offices. He is a regular speaker in the GCC and beyond on topics such as family business and private wealth institutionalization, global tax transparency, succession planning and the role of the family office. The family office consulting practice that he leads has won numerous awards over the years including most recently: “Best Estate Planning Service”, “Best Family Office Governance Service” and “Best Family Office Advisory Offering” at the WealthBriefing GCC Region Awards 2020.

Education: Ismael holds a Master’s Degree in Business Administration, HEC-Ulg School of Management (Belgium) and is a certified chartered accountant in Luxembourg (“expert-compatible”). He also holds an Islamic finance qualification, Institute of Islamic Banking & Insurance (UK). Ismael is a Trust and Estate Practitioner (TEP, Society of Trust and Estate Practitioners) and holds a Certificate in Family Business Advising (CFBA, Family Firm Institute).

Salmaan Jaffery, Chief Business Development Officer, DIFC Authority

Dubai International Financial Centre (DIFC)

Dubai International Financial Centre is the leading financial hub in the Middle East, Africa and South Asia (MEASA) region.

A vibrant business ecosystem of over 25,000 professionals working across more than 2,400 active registered firms that benefit from the centre’s robust independent judicial system & regulatory framework, a global financial exchange, inspiring architecture, and enabling support services.

The DIFC district features ultra-modern office space, retail outlets, cafes & restaurants, art galleries, residential apartments, public green areas and hotels, making it the ultimate destination where business meets lifestyle.

With a 15-year track record of facilitating trade and investment flows across the MEASA region, the Centre connects these fast-growing markets with the economies of Asia, Europe and the Americas through Dubai.

DIFC is home to an internationally recognised, independent regulator and a proven judicial system with an English common law framework, as well as the region’s largest financial ecosystem of more than 25,600 professionals working across over 2,500 active registered companies – making up the largest and most diverse pool of industry talent in the region.

The Centre’s vision is to drive the future of finance. Today, it offers one of the region’s most comprehensive FinTech and venture capital environments, including cost-effective licensing solutions, fit-for-purpose regulation, innovative accelerator programmes, and funding for growth-stage start-ups.

Comprising a variety of world-renowned retail and dining venues, a dynamic art and culture scene, residential apartments, hotels and public spaces, DIFC continues to be one of Dubai’s most sought-after business and lifestyle destinations.

LP Participant Profile


The LPs will consist of the leading HNWI, Single Family Offices, Multi Family Offices, Institutions, Funds of Funds and Sovereign Wealth Funds from Dubai, Abu Dhabi, Kuwait, Oman, Qatar, Bahrain and Saudi Arabia.

Each U.S. Fund Manager will have a virtual private room where he will be the only GP in the room and will meet virtually with the LPs. Each GP will receive an Ebook one week ahead of the Trade Mission with full contact and background information on each LP they will be meeting. They will meet with every LP in attendance in twenty-minute speed dating sessions.


  • Times for US fund managers

  • Tuesday, March 23, 2021
    8:45 pm PST
    11:45 pm EST

    Log on to the online platform and register
  • 9:00 pm - 1:15 am PST
    12:00 am Midnight - 4:15 am EST

    Virtual Meetings with LPs
    One-on-one meetings: Members of the U.S. delegation will meet in one-on-one meetings with Investment Professionals from the UAE-MENA Institutional investors, family offices and high net worth individuals.
  • 1:15 am PST
    4:15 am EST

    Trade Mission Ends

  • Times for UAE-MENA LPs - GMT +4

  • Wednesday, March 24, 2021
    8:45 am Gulf Standard Time

    Log On and Register
  • 9:00 am - 1:00 pm
    One on One meetings start. Each investor will meet with a US Fund Manager in a virtual room
  • 1:00 pm
    Trade Mission Ends

*The government of the United States, particularly the US Department of Commerce and the US Embassy is not involved in selecting or recruitment for this mission. Such selection and recruitment is strictly left to the mission organizer. The US and foreign commercial service supports the goals of this event but does not endorse the specific products or views of the participating organization.


Attendance is by invitation only. The quantity of fund manager participation is strategically limited to maximize the level of overall access and one on one meeting opportunities with our foreign institutional investor attendees. Since space is limited, we encourage you to register immediately to reserve your spot.

Please email irwin@trademissions.org for information on the fees to attend.

Included in your certified trade mission fee are the following:

Trade Mission program on March 23-24, 2021

Complete conference program including one on one meetings arranged with the UAE-MENA's leading institutional and Family Office investors

Distribution of your materials to Institutions prior to the Trade Mission

Complete LP information book received one week prior to the Trade Mission


No accommodations – Virtual Trade Mission


Cancellation Policy
The cancellation policy is as follows:

Within 30 days of registration: 75% refund
31-60 days after registration: 50% refund
More than 60 days after registration: No refund