2022 Certified Trade Mission to the UAE

Dubai & Abu Dhabi

March 28, 2022 – March 30, 2022

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2022 Certified Trade Mission to the UAE

Dubai & Abu Dhabi

March 28, 2022 – March 30, 2022

For all Alternative Asset Fund Managers
One-to-One meetings with pre-qualified investors
HNWI, Family Offices and Institutions

Key Features

Two days of one-on-one meetings with UAE LP investors - in Dubai & Abu Dhabi

An opportunity to meet UAE institutional limited partner investors from the largest insurance companies and pension funds as well as high net worth individuals and heads of family offices

A forum to exchange ideas and strategies with UAE investors, other U.S.-based fund managers, and policy-makers from both the UAE and the United States

Introduce and promote U.S. PE, VC and Hedge Funds to UAE LPs

What are the cost benefits of participating in Trade Missions?


I thought the Trade Mission was one of the most unique fundraising assets I’ve ever seen. The ability to have 50+ warm leads provided over the course of 1 day is phenomenal. It would have been impossible for our fund to have done anything like this ourselves and I doubt any financial service organizations could have provided a stronger group. I would highly recommend the Trade Mission, not just because of the quantity of potential investors but the quality of investors.

– Maxx Bricklin, Principal, Bold Capital Partners, LP

  1. Without the trade mission format, it would be impossible to set up 30-40 LP meetings in one day with pre-qualified potential LPs. It would require multiple days and multiple trips. This is a major benefit in terms of dollars, time and energy saved.
  2. The same level of meetings would probably require a minimum of two to three trips to meet the same number of high-level people. These additional trips alone are equivalent to or will cost more than the Trade Mission in terms of airfare and hotel.
  3. A placement agent would also charge you a commission on your earned management fee and on your performance fee. There are no commissions charged on ANY investments you receive during the Trade Mission.
  4. There is a cost in time and energy involved in identifying prospects, securing contact info, contacting the prospects, convincing them to meet and then coordinating the schedule in an efficient manner. The Trade Mission takes place on one day and all the LPs come to your hotel. This is a major advantage and a significant save in time, expense and opportunity cost. As we all know, "Time is Money".

Event Co-Chair(s)

Ismael Hajjar, Associate Partner | MENA EY Private Leader | Family Enterprise, Family Office Consulting

Ismael Hajjar is the EY Private Leader for the MENA region and an advisor to ambitious owners, entrepreneurs and CEOs of leading private, fast growth and family enterprises. He also founded and currently leads EY MENA family enterprise and family office award-winning consulting practice which specializes in assisting successful families, entrepreneurs and family offices across MENA managing risks, preserving and growing wealth.
EY Private encompasses EY flagship entrepreneurship program, Entrepreneur of the Year, which runs in over 50 countries worldwide; the Winning Women program, targeting female Founders; and a focus on Private Clients, Family Enterprise, Start-Ups and IPO-bound companies.
Relevant experience: Ismael started his career in Luxembourg and has been serving international families for over 14 years. He joined EY in 2011 and is now a Dubai-based Associate Partner, currently acting as trusted advisor to a number of successful families across MENA.
He has been successful in designing and implementing inter-generational succession, inheritance, governance, ownership and tax structuring strategies. He has contributed to building and currently serves Family Offices. He is a regular speaker in the GCC and beyond on topics such as family business and private wealth institutionalization, global tax transparency, succession planning and the role of the family office. The family office consulting practice that he leads has won numerous awards over the years including most recently: “Best Estate Planning Service”, “Best Family Office Governance Service” and “Best Family Office Advisory Offering” at the WealthBriefing GCC Region Awards 2020.
Education: Ismael holds a Master’s Degree in Business Administration, HEC-Ulg School of Management (Belgium) and is a certified chartered accountant in Luxembourg (“expert-compatible”). He also holds an Islamic finance qualification, Institute of Islamic Banking & Insurance (UK). Ismael is a Trust and Estate Practitioner (TEP, Society of Trust and Estate Practitioners) and holds a Certificate in Family Business Advising (CFBA, Family Firm Institute).

LP Participant Profile

LPs will be invited by our co-chairs and the U.S. Embassy in the UAE. We expect strong attendance from more than thirty highly qualified pension funds and insurance companies, banks, single- and multi-family offices, wealth management advisors, and high net worth individuals that either have exposure to U.S. alternative assets or have expressed an interest in doing so in the future. This Certified Trade Mission will provide you the opportunity for one-on-one meetings with each LP in attendance. The LP list will be qualified further once the U.S. delegation is selected to ensure compatibility with the U.S. Funds attending.


March 28, 2022

  • Arrival in Dubai (before 5:00 pm)
  • 3:00 pm

    Check in at the Ritz Carlton, Dubai International Financial Centre
  • 7:00 pm

    Dinner hosted by the U.S. Embassy for the members of the U.S. delegation and UAE investors (tentative)
  • Overnight at the Ritz Carlton in Dubai

March 29, 2022

  • 8:30 am - 9:00 am

    Registration, networking and coffee
  • 9:00 am - 12:30 pm

    Members of the U.S. delegation will meet in one-on-one meetings with investment professionals from Dubai's institutional investors and family offices
  • 12:30 pm - 1:30 pm

    Buffet lunch and informal discussion continues with U.S. fund managers and investors
  • 2:00 pm

    Departure and travel on your own to Abu Dhabi
  • Check in at the Four Seasons Hotel Abu Dhabi at Al Maryah Island - any time after 3:00 PM
  • Overnight in a Deluxe King Room at the Four Season Hotel in Abu Dhabi

March 30, 2022

  • 8:30 am - 9:00 am

    Registration and networking in the Al Maryah ballroom
  • 9:00 am - 12:30 pm

    Members of the U.S. delegation will meet in one-on-one meetings with investment professionals from Abu Dhabi's institutional investors and family offices
  • 12:30 pm - 1:30 pm

    Buffet lunch and informal discussion continues with U.S. fund managers and investors
  • 2:00 pm - 3:30 pm

    Briefing for U.S. Fund Managers by the Abu Dhabi Global Markets team on special opportunities available to U.S. Funds in Abu Dhabi
  • Program ends, Departure

*The government of the United States, particularly the US Department of Commerce and the US Embassy is not involved in selecting or recruitment for this mission. Such selection and recruitment is strictly left to the mission organizer. The US and foreign commercial service supports the goals of this event but does not endorse the specific products or views of the participating organization.


Attendance is by invitation only. The quantity of fund manager participation is strategically limited to maximize the level of overall access and one on one meeting opportunities with our foreign institutional investor attendees. Since space is limited, we encourage you to register immediately to reserve your spot.

Please email irwin@trademissions.org for information on the fees to attend.

Included in your certified trade mission fee are the following:

Two days of LP meetings in two cities - Dubai & Abu Dhabi

Deluxe accommodations: The Ritz Carlton in Dubai and the Four Seasons in Abu Dhabi

Breakfast and Lunch on Tuesday & Wednesday, March 29-30

All food and beverage during the meetings

Dedicated on site team for you while in Dubai & Abu Dhabi

Complete Conference program, including one on one meetings arranged with the UAE's leading institutional investors.

Profile book with background and contact information on all LP attendees



Ritz Carlton, Dubai International Financial Centre
DIFC, off Sheikh Zayed Rd
Dubai, United Arab Emirates

Check In: Monday, March 28, 2022 after 3:00 PM
Check Out: Tuesday, March 29, 2022 at 12:00 PM

Abu Dhabi

Four Seasons Hotel Abu Dhabi at Al Maryah Island
Abu Dhabi Global Market Street – Second
Al Maryah Island
Abu Dhabi, United Arab Emirates
+971 (2) 333 2222

Check In: Tuesday, March 29, 2022 after 3:00 PM
Check Out: Wednesday, March 30, 2022 at 12:00 PM



Cancellation Policy
The cancellation policy is as follows:

Within 30 days of registration: 75% refund
31-60 days after registration: 50% refund
More than 60 days after registration: No refund