2020 Certified Trade Mission to Singapore
October 28, 2020 – October 29, 2020
For all Alternative Asset Fund Managers
Eight hours of One-to-One meetings with pre-qualified investors
HNWI, Family Offices and Institutions
Minimum of fifty one-on-one personal meetings with Singapore’s leading institutions and family offices
Exclusive dinner to network with a group of high net worth individuals and institutional investors
On the 2019 mission, each U.S. GP had seventy LP meetings
Focused, structured, organized and pre-arranged private meetings
Certified by the U.S. Department of Commerce
No placement agency fees or commissions
Full contact information and background provided to GPs prior to all meetings
Promotion of your firm to 150+ local institutional investors, and single- and multi-family offices
An opportunity to meet Singaporean Institutional limited partners from the largest Insurance companies, Pension Funds, private family offices and private wealth managers.
What are the cost benefits of participating in Trade Missions?
The Trade Mission to Singapore was one of the most well-organized and productive events we have attended. It was an excellent way to meet a broad range of key institutions and private investors in the region, and we found it highly worthwhile.
– Lacey Mehran,Vice President, VSS
- Without the trade mission format, it would be impossible to set up 50 LP meetings in one day with pre-qualified potential LPs. It would require multiple days and multiple trips. This is a major benefit in terms of dollars, time and energy saved.
- The same level of meetings would probably require a minimum of two to three trips to meet the same number of high-level people. These additional trips alone are equivalent to or will cost more than the Trade Mission in terms of airfare and hotel.
- A placement agent would also charge you a commission on your earned management fee and on your performance fee. There are no commissions charged on ANY investments you receive during the Trade Mission.
- There is a cost in time and energy involved in identifying prospects, securing contact info, contacting the prospects, convincing them to meet and then coordinating the schedule in an efficient manner. The Trade Mission takes place on one day and all the LPs come to your hotel. This is a major advantage and a significant save in time, expense and opportunity cost. As we all know, "Time is Money".
Toh Yiu Joe is a member of the Board of Directors of Aglaia Family Office.He has over 30 years of experience in asset management involving both public and private assets, and working with private family groups, private banks and private equity firms.
He is a member of the Institute of Chartered Accountants in Australia and holds a Bachelor of Commerce from the University of Western Australia.
Benjamin Phoon is an experienced telecom, media and technology executive who has lived, worked and built businesses in the US, Asia and Europe. As an experienced and successful executive for one of Asia top 5 conglomerates, he rose from mid-level management to various senior executive strategic roles across different industries and sectors.
He has held a number of CEO / President Positions in multiple areas of Telecoms, Media and Technology (TMT) companies and digital content deliveries in Hong Kong where he had responsibility for all international businesses. Also, he acquired, built and ran multiple companies across US and Europe. This business was divested. From the divestiture, he was moved to build a successful portfolio of investments during the internet boom. At the peak of his career, he relinquished his portfolio to pursue his personal passion for business. He recently returned to Singapore after living for 20 years in the UK and Asia.
In the past 10 years he built and owned a 70-outlet retail franchise business covering Middle East to Asia. The franchise business enjoyed a US$200m revenue was sold to a Private Equity firm. At this business, he started the first end-to-end franchise model which saw the business enjoyed a very healthy EBIT margins. Between 2003 and 2008 he assembled a team of entrepreneurs to successfully list a life style business in Stock Exchange of Singapore. Investors received solid returns from its divestment in 2007.
From the success of two divestitures, he zoomed his focus on a private equity investment mandate. He soon grew his total seed investment from US$50m to US$170m. Tracing his ancestry roots and passed down businesses, in 2014, he amalgamated the family private and commercial moneys to setup his own private Single Family Office (SFO) investment firm.
Mr Phoon is a Dublin University Finance graduate; he also has a M.Sc. in Financial Engineering and a holder and practitioner of Chartered Financial Analyst (CFA).
Raymond Ong is an experienced senior executive and CFO with 20 years of international experience working in multinational corporations with a career spanning across various industries such as technology, consumer electronics, life insurance and general insurance. He has held positions in companies such as Microsoft, Philips Electronics, Hewlett Packard, NXP Semiconductors, Sun Life Financial and most recently AXA where he was the CFO of the life insurance and general insurance business in Singapore.
Throughout his career he has been focused on growing profitable multi-billion dollar businesses by building sustainable teams, formulating strategy, financial planning, providing business insights, building strong governance and compliance, regulatory compliance, maximizing investments and shareholder returns, efficient capital management, appropriate risk management and optimizing resource utilization. Raymond is experienced in working with Audit Committees and Boards and is familiar working with government agencies.
Mr Ong obtained his Bachelor’s degree in Business in 1996 where he holds an accounting major and he is also a qualified CPA (Australia) since 2001.
Teo graduated from UNSW in 1970 and accepted a junior merchant banking position at Rothschild Australia; he later spent 3 years in the head office of Rothschild Bank London in the early 80s and was appointed Managing Director of Rothschild’s merchant bank in Singapore in 1985. His 35-year career spanned various merchant banking positions in Australia, UK and Asia and he represented Rothschild’s interest in its joint venture with Malaysia’s National Bank, which led to Teo’s intimate involvement with implementation of Malaysia’s New Economic Policy from mid 70s to the late 90s.
Teo initiated establishment of Rothschild’s first direct investment fund, Arrow Asia Ventures in 1989, under the auspices of the Singapore Economic Development Board. At the same time, Rothschild assisted the Singapore Government, through the Singapore Economic Development Board, to position Singapore as a pharmaceutical and biotech center of research by establishing the Institute of Molecular and Cell Biology.
Teo pioneered many firsts in his career – He led the LBO of Nabisco Brand’s snack foods business in Asia, IPO of Indonesia’s largest forestry products company on the NYSE, placed tax based aircraft financings, advised US based NME on hospital acquisitions in Singapore, led the IPO of Keppel Philippines Shipyard on the Makati Stock Exchange and coordinated Myanmar’s first IPO (Yoma Strategic Holdings) on the Singapore Stock Exchange.
Teo is one of the principals of Cerulean and Creafin (www.cerulean.asia), two boutique advisory firms. Teo is also advisor to Fintonia, a “fintech” financial advisory firm licensed by the Monetary of Singapore. He brings his financial expertise in structuring discounted bank instruments to finance project infrastructure. In addition, Teo advises on trust structures to shelter identities in the management of financial assets for HNWI and family offices.
Carl is CEO and Founder of CAadvisory Pte Ltd, a Singapore-based boutique advisory firm incorporated in 2010, that specializes in assisting Small and Medium-sized Businesses source growth capital (equity, debt or hybrid) from VC & PE Funds, Corporate Venture Capital and Family Offices. He focuses largely on Tech, and on the Healthcare, Education and Consumer sectors, and is occasionally called upon to consult with Family Offices on the buy side too. He also co-founded Circle Labs, a San Francisco-based company offering natural solutions for anxiety, inflammation, insomnia, pain, seizures et al. He has also been a Corporate Advisor, and selectively Board Member or Observer, to a number of growing Asian companies.
Prior to CAadvisory, Carl worked in a few leading global banks on both the Institutional as well as the Private Client desks, most recently as a Senior Client Partner at ANZ Private Bank Asia, where he collaborated with DCM, Loan syndications and M&A advisory. Prior to that he was a Senior Banker at Clariden Leu, the pure play private banking boutique of the Credit Suisse Group, and the Market Head/ EVP for Thailand/ Indo-China desk at Coutts Private Bank, all in Singapore.
Carl started his banking career in 1991 at Standard Chartered in HK and Singapore in the corporate bank in Working Capital Solutions, and at ABN AMRO, latterly as the FI Sales Head for South Asia and Pacific in the cash, clearing, securities and FX division.
Carl was educated at the University of Illinois, U.S.A (A.M. management) on a Rotary Foundation scholarship, the Tata Institute of Social Sciences, India, (master’s in personnel management), and St. Xavier’s College, India, (B.A. sociology). He completed the Wharton SMU general management program in Singapore.
Carl was on the Board of Dana-Asia, an organization that helped donors in their charitable giving. He has also presented on innovation and capital raising to diverse forums such as INSEAD and the University of Michigan Executive Development Program.
Ms. Emily Goh has more than 18 years of experience with regional start-up and growth companies and is actively engaged in business advisory activities covering strategic alliances and cross-border mergers and acquisitions (“M&As”).
Over the course of her career, Emily designed and launched numerous private equity funds in Asia, raised capital for portfolio companies and executed multiple successful exits over different economic cycles.
Prior to joining Elite, Emily was a Principal and Head of Investor Relations at Asian private equity firm Tembusu Partners (“Tembusu”), where she handled investments in the Education and Technology sectors and executed its largest exit by value and returns. She also represented Tembusu on the boards of listed and unlisted companies across Asia. As Head of Investor Relations, Emily also oversaw financial reporting and compliance, as well as communications outreach to the wider investor community.
Emily is a graduate of the University of Singapore and currently serves on the Management Committee of the Securities Investors Association of Singapore. She was previously Honorary Secretary of the New Zealand Chamber of Commerce for three consecutive terms.
Kelly Yang is Vice President, Investments at House of Hiranandani (HOH). She currently resides with her 7 month old son and family in Singapore. She was born in Xi’an, China and grew up in the rural area of the city. She speaks Mandarin and English. She has worked in China, HongKong and Singapore. In the past 10 years, she was the director for a few Chinese family offices. She was trained in Investment Banking and continues to learn new/unknown fields at work.
House of Hiranandani (HOH) is a leading business conglomerate, developing iconic destination projects in India. It has created a unique position within the Indian real estate arena, drawing from its rich lineage of over three decades of strong architectural heritage of its founders.
Benjamin Szeto is the Deputy Head of RHTLaw Taylor Wessing’s Private Wealth Industry Group. His forte lies in crafting structures, solutions and strategies for families, business owners and high net worth individuals (HNWIs). He is a regular speaker on wealth matters.
He has 20 years of experience advising HNWIs, entrepreneurs, financial institutions, listed entities and Fortune 500 corporations on a wide range of transactions. These dealings span diverse jurisdictions and include trusts, wealth and legacy planning, investments, real estate matters, acquisitions and divestments, and various deal documentation. ASEAN and international clients rely on Benjamin to separate their business risks from their family wealth.
Benjamin is a Registered Trust and Estate Practitioner of the Society of Trust and Estate Practitioners and an author for LexisNexis Practical Guidance Singapore on Trusts. He was called to the Bar as a Barrister-at-Law (Lincoln’s Inn) (1997) and was admitted as an Advocate and Solicitor in Singapore (1998). He has been conferred a Master of Science (Real Estate) from the National University of Singapore and holds a Diploma in Financial Management from the Association of Chartered Certified Accountants.
Benjamin is an Expert Panel Member of the SMU Pro Bono Centre. Away from the office, he sits on the Council and heads the Fund Raising and Audit Committees of Nature Society (Singapore), a registered charity with IPC status. In addition, he serves as Assistant Honorary Treasurer on the Management Committee of the Old Victorians’ Association and on the Executive Committee of the Catholic Business Network. He is also a volunteer at Mensa Singapore and the Founder of a special interest group.
As one of the top 5 Women to watch in Asian Tech (Nikkei Asian Review), Carman Chan is a veteran in the technology industry with decades of experience as an entrepreneur with multiple exits, a tech columnist and a globally recognized venture capitalist.
Wei-Ling LOW is CEO of Vanda Global Capital (“Vanda”) a Singapore Financial Institution comprising internationally prominent industry leaders. Vanda focuses on high-potential companies in Fintech-Tech-Sustainability-
Tenaciously 25 years across Tier1 investment banking, asset management & private banking conglomerates in senior management & board capacities managing centi-millionaires, billionaires & unicorns businesses; revamping of Financial Institutions & VCs from scratch to sustainable enterprises optimizing business opportunities to successful trade exits & IPOs, growing investments postulating inter & intra-institutional collaboration with deep cognizance in regulatory compliance risk governance framework led to her recognition as an industry all-rounder.
Trained & educated at Harvard Law School & NYU Program, National University of Singapore & Raffles Junior College, offered state scholarship, she also serves the Monetary Authority of Singapore (“MAS”) Private Banking Advisory Group & was awarded the International Outstanding Young Private Banker of the Year for exemplary leadership globally. She is a judge of the MAS Global Hackcelerator & Fintech Awards & speaks at global conferences.
Wei Ling is an Advisory Board Member of Singapore Management University Academy, Johns Hopkins University, Regional Chair of Rotary International, Foundation of Rotary Clubs Singapore Chairman of Investment Committee & Advisor to the Governing Board; Founder & Chair of Rotary Club of Singapore East (“RCSE”) Education Bursary Fund & Past President of the RCSE.
Yelena has 19 years of international experience in the financial services industry in the US, Europe and Asia. She brings a unique combination of financial PR, investment banking and wealth management experience. Prior roles include Head of Investor Relations at Asia Capital & Advisors and she is a founder and CEO of PR Squared Worldwide Eurasia Bridge since 2015. Previously, Yelena held several roles in wealth management and in corporate and financial advisory in Singapore and in fund management in Europe. She began her career in Financial and Operational Audit in the US and then in France. Yelena graduated Magna Cum Laude from the University of Memphis (USA) with an MBA in Finance and she is a member of the Singapore CFA Society. In 2018-2019 she completed a Senior Management Program at Cambridge Judge Business School.
LP Participant Profile
A unique feature of the U.S. Commerce Department Certified Trade Mission is the leadership of prominent and knowledgeable Singapore business leaders as our Singapore co-chairs for LP recruitment, who work in partnership with the U.S. embassy to recruit the right mix of LP attendees.
Partial list of Singapore LPs that participated in previous trade missions
Aberdeen SVG Private Equity
ABN AMRO Private Banking
Abu Dhabi Investment Authority
Adams Street Partners
AIMS Funds Management
Bank of Singapore
BMO Financial Group
CIMB Private Banking
Cobalt Hill Capital
Eagle Asia Partners
Fabiani Family Investment Office
Fedesa Asia Advisory
Great Eastern Life Assurance
Heliconia Capital Management
Henderson Equity Partners
Heritage Wealth Partners
HP Wealth management
Heritage Wealth Management
HWA Hong Corporation
IFC Asset Management Company
IIFL Private Wealth Management
Metado Private Wealth Management
Nanyang Technological University Endowment Fund
Nissay Aset Management Corporation
NTUC Income Insurance Co-operative
Oclaner Asset Management
One Asia Investment Partners
Rockwell Automation Pension Fund
Sandaire Investment Office
Schroder Investment management
SEB Asset Management
Shell Asset Management
Silver Sea Asset Management
Singapore management University Endowment
Simitumo Mitsui Banking Corporation
UBP Family Office
UBS Alternative Funds Advisory
UCAP AM Asia
Vertex venture Holdings
Wilshire Private Markets
October 28, 2020
3:00 pmCheck in at the five-star, ultra-deluxe Four Seasons Hotel
4:00 pm - 5:00 pmBriefing by the U.S. Department of Commerce
6:00 pm - 8:30 pmReception for the U.S. GP delegation to meet with Singaporean high net worth individuals and institutional investors
October 29, 2020
8:30 am - 9:00 amRegistration of LP & GP attendees
9:00 am - 12:30 pmOne-on-one meetings: Members of the U.S. delegation will meet one-on-one with each investment professional from the leading Singapore institutions, insurance companies, pension funds and family offices. Each attendee will meet with each Singapore LP.
12:30 pm - 1:15 pmLunch with Singapore LPs to allow for continued informal networking
1:30 pm - 4:30 pmOne-on-one meetings continue
October 30, 2020
*The government of the United States, particularly the US Department of Commerce and the US Embassy is not involved in selecting or recruitment for this mission. Such selection and recruitment is strictly left to the mission organizer. The US and foreign commercial service supports the goals of this event but does not endorse the specific products or views of the participating organization.
Attendance is by invitation only. The quantity of fund manager participation is strategically limited to maximize the level of overall access and one on one meeting opportunities with our foreign institutional investor attendees. Since space is limited, we encourage you to register immediately to reserve your spot.
Please email email@example.com for information on the fees to attend.
Included in your certified trade mission fee are the following:
Deluxe accommodations: Two nights at the deluxe Four Seasons Hotel
Deluxe Boulevard Room
Breakfast, lunch, and snacks on Monday, August 17, 2020
Breakfast on Tuesday, August 18, 2020
Dedicated on site team for you while in Singapore
Complete Conference program including one-on-one meetings arranged with Singapore’s leading institutional investors and family offices.
Distribution of your materials to Institutions prior to the Trade Mission.
Complimentary local telephone calls.
Check In: Sunday, August 16, 2020 after 3:00 PM
Check Out: Tuesday, August 18, 2020 by 12:00 noon (optional late check-out until 4:00 pm)
Four Seasons Hotel
190 Orchard Boulevard
The cancellation policy is as follows:
60 days or more: Refund of 75% of full Payment
59-30 Days: 10% refund
Less than 30 days: No refund