2020 Virtual Certified Trade Mission to Singapore


October 28, 2020

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2020 Virtual Certified Trade Mission to Singapore


October 28, 2020

For all Alternative Asset Fund Managers
One-to-One meetings with pre-qualified investors
HNWI, Family Offices and Institutions

Key Features

Virtual one-on-one meetings with Singapore’s leading institutions and family offices

Upon registration you will be introduced to a select group of LPs that request to meet with you based on a review of your platform for one-to-one virtual meetings two months ahead of the trade mission

You will receive a book with complete LP information one week prior to the Trade Mission

Promote U.S. PE, infrastructure, real estate and VC Funds

Introduce U.S. PE, infrastructure, real estate and VC Funds to the leading LPs in Singapore

An opportunity to meet Singaporean Institutional limited partners from the largest Insurance companies, Pension Funds, private family offices and private wealth managers.

What are the cost benefits of participating in Trade Missions?


The Trade Mission to Singapore was one of the most well-organized and productive events we have attended. It was an excellent way to meet a broad range of key institutions and private investors in the region, and we found it highly worthwhile.

– Lacey Mehran,Vice President, VSS

  1. Without the trade mission format, it would be impossible to set up 50 LP meetings in one day with pre-qualified potential LPs. It would require multiple days and multiple trips. This is a major benefit in terms of dollars, time and energy saved.
  2. The same level of meetings would probably require a minimum of two to three trips to meet the same number of high-level people. These additional trips alone are equivalent to or will cost more than the Trade Mission in terms of airfare and hotel.
  3. A placement agent would also charge you a commission on your earned management fee and on your performance fee. There are no commissions charged on ANY investments you receive during the Trade Mission.
  4. There is a cost in time and energy involved in identifying prospects, securing contact info, contacting the prospects, convincing them to meet and then coordinating the schedule in an efficient manner. The Trade Mission takes place on one day and all the LPs come to your hotel. This is a major advantage and a significant save in time, expense and opportunity cost. As we all know, "Time is Money".

Event Co-Chair(s)

Toh Yiu Joe, Board Director, Aglaia Family Office

Toh Yiu Joe is a member of the Board of Directors of Aglaia Family Office.He has over 30 years of experience in asset management involving both public and private assets, and working with private family groups, private banks and private equity firms.

He is a member of the Institute of Chartered Accountants in Australia and holds a Bachelor of Commerce from the University of Western Australia.

Benjamin Phoon, Principal, Imperium Lucrum Family Investment Office

Benjamin Phoon is an experienced telecom, media and technology executive who has lived, worked and built businesses in the US, Asia and Europe. As an experienced and successful executive for one of Asia top 5 conglomerates, he rose from mid-level management to various senior executive strategic roles across different industries and sectors.

He has held a number of CEO / President Positions in multiple areas of Telecoms, Media and Technology (TMT) companies and digital content deliveries in Hong Kong where he had responsibility for all international businesses. Also, he acquired, built and ran multiple companies across US and Europe. This business was divested. From the divestiture, he was moved to build a successful portfolio of investments during the internet boom. At the peak of his career, he relinquished his portfolio to pursue his personal passion for business. He recently returned to Singapore after living for 20 years in the UK and Asia.

In the past 10 years he built and owned a 70-outlet retail franchise business covering Middle East to Asia. The franchise business enjoyed a US$200m revenue was sold to a Private Equity firm. At this business, he started the first end-to-end franchise model which saw the business enjoyed a very healthy EBIT margins. Between 2003 and 2008 he assembled a team of entrepreneurs to successfully list a life style business in Stock Exchange of Singapore. Investors received solid returns from its divestment in 2007.

From the success of two divestitures, he zoomed his focus on a private equity investment mandate. He soon grew his total seed investment from US$50m to US$170m. Tracing his ancestry roots and passed down businesses, in 2014, he amalgamated the family private and commercial moneys to setup his own private Single Family Office (SFO) investment firm.

Mr Phoon is a Dublin University Finance graduate; he also has a M.Sc. in Financial Engineering and a holder and practitioner of Chartered Financial Analyst (CFA).

Raymond Ong

Raymond Ong is an experienced senior executive and CFO with 20 years of international experience working in multinational corporations with a career spanning across various industries such as technology, consumer electronics, life insurance and general insurance. He has held positions in companies such as Microsoft, Philips Electronics, Hewlett Packard, NXP Semiconductors, Sun Life Financial and most recently AXA where he was the CFO of the life insurance and general insurance business in Singapore.

Throughout his career he has been focused on growing profitable multi-billion dollar businesses by building sustainable teams, formulating strategy, financial planning, providing business insights, building strong governance and compliance, regulatory compliance, maximizing investments and shareholder returns, efficient capital management, appropriate risk management and optimizing resource utilization. Raymond is experienced in working with Audit Committees and Boards and is familiar working with government agencies.

Mr Ong obtained his Bachelor’s degree in Business in 1996 where he holds an accounting major and he is also a qualified CPA (Australia) since 2001.

Patrick Teo, Principal, Cerulean Holdings

Teo graduated from UNSW in 1970 and accepted a junior merchant banking position at Rothschild Australia; he later spent 3 years in the head office of Rothschild Bank London in the early 80s and was appointed Managing Director of Rothschild’s merchant bank in Singapore in 1985. His 35-year career spanned various merchant banking positions in Australia, UK and Asia and he represented Rothschild’s interest in its joint venture with Malaysia’s National Bank, which led to Teo’s intimate involvement with implementation of Malaysia’s New Economic Policy from mid 70s to the late 90s.

Teo initiated establishment of Rothschild’s first direct investment fund, Arrow Asia Ventures in 1989, under the auspices of the Singapore Economic Development Board. At the same time, Rothschild assisted the Singapore Government, through the Singapore Economic Development Board, to position Singapore as a pharmaceutical and biotech center of research by establishing the Institute of Molecular and Cell Biology.

Teo pioneered many firsts in his career – He led the LBO of Nabisco Brand’s snack foods business in Asia, IPO of Indonesia’s largest forestry products company on the NYSE, placed tax based aircraft financings, advised US based NME on hospital acquisitions in Singapore, led the IPO of Keppel Philippines Shipyard on the Makati Stock Exchange and coordinated Myanmar’s first IPO (Yoma Strategic Holdings) on the Singapore Stock Exchange.

Teo is one of the principals of Cerulean and Creafin (www.cerulean.asia), two boutique advisory firms. Teo is also advisor to Fintonia, a “fintech” financial advisory firm licensed by the Monetary of Singapore. He brings his financial expertise in structuring discounted bank instruments to finance project infrastructure. In addition, Teo advises on trust structures to shelter identities in the management of financial assets for HNWI and family offices.

Carl Athayde, CEO and Founder, CAadvisory Pte Ltd

Carl is CEO and Founder of CAadvisory Pte Ltd, a Singapore-based boutique advisory firm incorporated in 2010, that specializes in assisting Small and Medium-sized Businesses source growth capital (equity, debt or hybrid) from VC & PE Funds, Corporate Venture Capital and Family Offices. He focuses largely on Tech, and on the Healthcare, Education and Consumer sectors, and is occasionally called upon to consult with Family Offices on the buy side too. He also co-founded Circle Labs, a San Francisco-based company offering natural solutions for anxiety, inflammation, insomnia, pain, seizures et al. He has also been a Corporate Advisor, and selectively Board Member or Observer, to a number of growing Asian companies.

Prior to CAadvisory, Carl worked in a few leading global banks on both the Institutional as well as the Private Client desks, most recently as a Senior Client Partner at ANZ Private Bank Asia, where he collaborated with DCM, Loan syndications and M&A advisory. Prior to that he was a Senior Banker at Clariden Leu, the pure play private banking boutique of the Credit Suisse Group, and the Market Head/ EVP for Thailand/ Indo-China desk at Coutts Private Bank, all in Singapore.

Carl started his banking career in 1991 at Standard Chartered in HK and Singapore in the corporate bank in Working Capital Solutions, and at ABN AMRO, latterly as the FI Sales Head for South Asia and Pacific in the cash, clearing, securities and FX division.

Carl was educated at the University of Illinois, U.S.A (A.M. management) on a Rotary Foundation scholarship, the Tata Institute of Social Sciences, India, (master’s in personnel management), and St. Xavier’s College, India, (B.A. sociology). He completed the Wharton SMU general management program in Singapore.

Carl was on the Board of Dana-Asia, an organization that helped donors in their charitable giving. He has also presented on innovation and capital raising to diverse forums such as INSEAD and the University of Michigan Executive Development Program.

Emily Goh, Portfolio Director, Elite InNorvate Growth Fund

Ms. Emily Goh has more than 18 years of experience with regional start-up and growth companies and is actively engaged in business advisory activities covering strategic alliances and cross-border mergers and acquisitions (“M&As”).

Over the course of her career, Emily designed and launched numerous private equity funds in Asia, raised capital for portfolio companies and executed multiple successful exits over different economic cycles.

Prior to joining Elite, Emily was a Principal and Head of Investor Relations at Asian private equity firm Tembusu Partners (“Tembusu”), where she handled investments in the Education and Technology sectors and executed its largest exit by value and returns. She also represented Tembusu on the boards of listed and unlisted companies across Asia. As Head of Investor Relations, Emily also oversaw financial reporting and compliance, as well as communications outreach to the wider investor community.

Emily is a graduate of the University of Singapore and currently serves on the Management Committee of the Securities Investors Association of Singapore. She was previously Honorary Secretary of the New Zealand Chamber of Commerce for three consecutive terms.

Kelly Yang, VP Investment, HOUSE OF HIRANANDANI

Kelly Yang is Vice President, Investments at House of Hiranandani (HOH). She currently  resides with her 7 month old son and family in Singapore. She was born in Xi’an, China and grew up in the rural area of the city. She speaks Mandarin and English.  She has worked in China, HongKong and Singapore. In the past 10 years, she was the director for a few Chinese family offices. She was trained in Investment Banking and continues to  learn new/unknown fields at work.

House of Hiranandani (HOH) is a leading business conglomerate, developing iconic destination projects in India. It has created a unique position within the Indian real estate arena, drawing from its rich lineage of over three decades of strong architectural heritage of its founders.

Benjamin Szeto, Partner and Deputy Head, RHTLaw Taylor Wessing LLP

Benjamin Szeto is the Deputy Head of RHTLaw Taylor Wessing’s Private Wealth Industry Group. His forte lies in crafting structures, solutions and strategies for families, business owners and high net worth individuals (HNWIs). He is a regular speaker on wealth matters.

He has 20 years of experience advising HNWIs, entrepreneurs, financial institutions, listed entities and Fortune 500 corporations on a wide range of transactions. These dealings span diverse jurisdictions and include trusts, wealth and legacy planning, investments, real estate matters, acquisitions and divestments, and various deal documentation. ASEAN and international clients rely on Benjamin to separate their business risks from their family wealth.

Benjamin is a Registered Trust and Estate Practitioner of the Society of Trust and Estate Practitioners and an author for LexisNexis Practical Guidance Singapore on Trusts. He was called to the Bar as a Barrister-at-Law (Lincoln’s Inn) (1997) and was admitted as an Advocate and Solicitor in Singapore (1998). He has been conferred a Master of Science (Real Estate) from the National University of Singapore and holds a Diploma in Financial Management from the Association of Chartered Certified Accountants.

Benjamin is an Expert Panel Member of the SMU Pro Bono Centre. Away from the office, he sits on the Council and heads the Fund Raising and Audit Committees of Nature Society (Singapore), a registered charity with IPC status. In addition, he serves as Assistant Honorary Treasurer on the Management Committee of the Old Victorians’ Association and on the Executive Committee of the Catholic Business Network. He is also a volunteer at Mensa Singapore and the Founder of a special interest group.

Peter Lim King Soon, Managing Director, Promise Land Pte Ltd
Peter Lim King Soon has more than 30 years of experience in Corporate and Investment Banking, Debt and Capital Markets focusing on funding, syndication, IPO, M&A, Private Equity and has developed excellent relationships with large listed companies, government linked companies, smart investors, High Networth individuals, Private Equity and Venture Capital Funds covering the Asia Pacific Region.  He has successfully managed  more than US $20 billion of assets during his career as Head of the Corporate Investment Bank for one of  the largest banks in Malaysia and  also as the Head of Technology, Media & Telco for two of the top three largest banks in Singapore. He has solid legal, compliance, banking policy and risk management expertise across diverse industries and cross cultural expertise with first hand knowledge in managing the Asia Pacific region.  Hi is fluent in 3 languages.
Carman Chan, Founder And Managing Partner At Click Ventures

As one of the top 5 Women to watch in Asian Tech (Nikkei Asian Review), Carman Chan is a veteran in the technology industry with decades of experience as an entrepreneur with multiple exits, a tech columnist and a globally recognized venture capitalist.

Wei-Ling Low, Chief Executive Officer, Vanda Global Capital

Wei-Ling LOW is CEO of Vanda Global Capital (“Vanda”) a Singapore Financial Institution comprising internationally prominent industry leaders. Vanda focuses on high-potential companies in Fintech-Tech-Sustainability-Impact ESG Infrastructure, and officially partnered with a systemically important ecosystem of government, regulatory, state-sponsored private enterprises to facilitate efficient access to capital Singapore & Globally.

Tenaciously 25 years across Tier1 investment banking, asset management & private banking conglomerates in senior management & board capacities managing centi-millionaires, billionaires & unicorns businesses; revamping of Financial Institutions & VCs from scratch to sustainable enterprises optimizing business opportunities to successful trade exits & IPOs, growing investments postulating inter & intra-institutional collaboration with deep cognizance in regulatory compliance risk governance framework led to her recognition as an industry all-rounder.

Trained & educated at Harvard Law School & NYU Program, National University of Singapore & Raffles Junior College, offered state scholarship, she also serves the Monetary Authority of Singapore (“MAS”) Private Banking Advisory Group & was awarded the International Outstanding Young Private Banker of the Year for exemplary leadership globally. She is a judge of the MAS Global Hackcelerator & Fintech Awards & speaks at global conferences.

Wei Ling is an Advisory Board Member of Singapore Management University Academy, Johns Hopkins University, Regional Chair of Rotary International, Foundation of Rotary Clubs Singapore Chairman of Investment Committee & Advisor to the Governing Board; Founder & Chair of Rotary Club of Singapore East (“RCSE”) Education Bursary Fund & Past President of the RCSE.

Yelena V. Zemtsova, CFA, CEO and Founder, PR Squared Worldwide Eurasia Bridge

Yelena has 19 years of international experience in the financial services industry in the US, Europe and Asia. She brings a unique combination of financial PR, investment banking and wealth management experience. Prior roles include Head of Investor Relations at Asia Capital & Advisors and she is a founder and CEO of PR Squared Worldwide Eurasia Bridge since 2015. Previously, Yelena held several roles in wealth management and in corporate and financial advisory in Singapore and in fund management in Europe. She began her career in Financial and Operational Audit in the US and then in France. Yelena graduated Magna Cum Laude from the University of Memphis (USA) with an MBA in Finance and she is a member of the Singapore CFA Society. In 2018-2019 she completed a Senior Management Program at Cambridge Judge Business School.

David Emery, President/CEO, Reciprocus Financial Services Pte Ltd

David Emery, a Swiss national, is the Founder and Chairman of Reciprocus. Prior to setting up his own advisory boutique firm in October 2011, he was with Dun & Bradstreet, Inc. (D&B) for over 16 years, lastly as a Member of D&B Corp’s Executive Board, President of Asia Pacific, and Head of International Business Development and M&A. Before that he had been with Xerox in various senior management roles in Switzerland, Italy and Austria.

David serves as an Advisor to a variety of organizations and government agencies and sits on several boards, for instance as an Independent Director of Spice Private Equity, an investment company listed on the SIX Swiss Exchange. He is also an Entrepreneur in his own right, mainly as an early stage investor.

David holds a Swiss Federal Bachelor’s Degree in Commerce and General Management and specialized in Marketing at IMD Lausanne.

Since establishment, Reciprocus has further grown its scope of business and developed expertise beyond the M&A sector, now also offering other advisory services in the financial industry. For that reason, a second entity – Reciprocus Financial Services Pte Ltd. – a JV with a very seasoned and reputable German investor who is a pioneer in this sector was set up.

LP Participant Profile

A unique feature of the U.S. Commerce Department Certified Trade Mission is the leadership of prominent and knowledgeable Singapore business leaders as our Singapore co-chairs for LP recruitment, who work in partnership with the U.S. embassy to recruit the right mix of LP attendees.

Partial list of Singapore LPs that participated in previous trade missions

Aberdeen SVG Private Equity
ABN AMRO Private Banking
Abu Dhabi Investment Authority
Adams Street Partners
AIMS Funds Management
Altius Associates
Aquila Capital
Bank of Singapore
BMO Financial Group
CIMB Private Banking
Cobalt Hill Capital
CS Partners
DM Partners
Eagle Asia Partners
Fabiani Family Investment Office
Fedesa Asia Advisory
Great Eastern Life Assurance
Heliconia Capital Management
Henderson Equity Partners
Heritage Wealth Partners
HP Wealth management
Heritage Wealth Management
Hermes GPE
HWA Hong Corporation
IFC Asset Management Company
IFS Capital
IIFL Private Wealth Management
IMC Investments
Iyo Bank
Metado Private Wealth Management
Milltrust international
Mizuho Securities
Nadathur Holdings
Nanyang Technological University Endowment Fund
Nissay Aset Management Corporation
Nomura Group
NTUC Income Insurance Co-operative
Oclaner Asset Management
One Asia Investment Partners
Partners Group
Pinebridge Investments
Religare Enterprises
Rockwell Automation Pension Fund
Sandaire Investment Office
Schroder Investment management
SEB Asset Management
Shell Asset Management
Silver Sea Asset Management
Singapore management University Endowment
Stamford Privee
Simitumo Mitsui Banking Corporation
Swiss Life
Temasek Holdings
UBP Family Office
UBS Alternative Funds Advisory
Vertex venture Holdings
Wilshire Private Markets


  • Times for US fund managers

  • Tuesday, October 27, 2020
    5:30 pm PST
    8:30 pm EST

    Log On and Register
  • 6:00 pm - 10:00 pm PST
    9:00 pm - 1:00 am EST

    Trade Mission Meetings Start
    Each US Fund Manager will meet with each LP virtually for fifteen minutes. Every twenty minutes you will meet with another one to two LPs.
  • 10:00 pm PST
    1:00 am EST

    Trade Mission Ends

  • Times for Singapore LPs

  • Wednesday, October 28, 2020
    8:30 am Singapore Standard Time

    Log On and Register
  • 9:00 am - 1:00 pm
    One on One meetings start. Each investor will meet for fifteen minutes with a US Fund Manager in a virtual room
  • 1:00 pm
    Trade Mission Ends

*The government of the United States, particularly the US Department of Commerce and the US Embassy is not involved in selecting or recruitment for this mission. Such selection and recruitment is strictly left to the mission organizer. The US and foreign commercial service supports the goals of this event but does not endorse the specific products or views of the participating organization.


Attendance is by invitation only. The quantity of fund manager participation is strategically limited to maximize the level of overall access and one on one meeting opportunities with our foreign institutional investor attendees. Since space is limited, we encourage you to register immediately to reserve your spot.

Please email irwin@trademissions.org for information on the fees to attend.

Included in your certified trade mission fee are the following:

Complete Conference program including one-on-one meetings arranged with Singapore’s leading institutional investors and family offices

Distribution of your materials to Institutions prior to the Trade Mission

Complete LP information book one week prior to the trade mission




Cancellation Policy
The cancellation policy is as follows:

Within 30 days of registration: 75% refund
31-60 days after registration: 50% refund
More than 60 days after registration: No refund